Making a landing page that grabs attention and gets visitors to act doesn’t need to be complicated. Follow these easy-to-understand tips to build landing pages that look great, are easy to read, and persuade visitors to become customers on your site.
Use plenty of white space (the empty space around your content). This makes your page look neat and helps visitors focus on important parts, like your headline or call-to-action (CTA).
Break your content into short paragraphs, bullet points, or numbered lists. It’s easier to scan and understand.
Use a clean layout with clear visual cues—like arrows or bright colors—to guide visitors naturally toward what you want them to do next.
Make your headlines bold and large so they grab attention immediately. Aim for font sizes of at least 32 pixels.
Use easy-to-read fonts like Arial, Helvetica, or Open Sans—these work well on all devices.
Keep the total number of fonts to just 2 or 3 — too many can look messy.
Most people view websites on their phones, so your landing page must look good on small screens.
Make buttons big enough to tap easily and keep forms short to avoid frustrating users.
Test your page on different phones to make sure everything is clear and simple to use.
Use visual hints like arrows or contrasting colors to draw attention to your main message or CTA button.
Place your most important information “above the fold” — that is, on the part of the page visible without scrolling.
Arrange your content so visitors can easily see what’s important first and move smoothly toward clicking the button or filling out a form.
Clearly tell visitors what they will get or how they will benefit—this is your value proposition.
Use action words like “Download,” “Join,” “Get Started,” or “Buy Now” for your CTA buttons.
Be direct: Make sure every element on the page guides visitors toward your main goal, whether it’s signing up or making a purchase.
Keep an eye on your page’s performance with tools that tell you how many visitors are clicking or converting.
Make small changes—like changing the color of a button or adjusting the headline—and see what works best.
Always look for ways to make your landing page clearer and easier to use.
Focus on making your landing page a smooth, friendly experience for visitors. When they understand exactly what to do and see clear benefits, they’ll be more likely to take action and become your customers.
